There is provided an image capturing apparatus including a positioning adjustment mechanism for performing positioning adjustment of an area image-captured by an image capturing unit; an image processing unit for recognizing a subject using an image signal generated in the image capturing unit; a vibration detection unit for detecting vibration of the image capturing apparatus; a control unit for determining a priority order of subject tracking processing for driving the positioning adjustment mechanism based on a subject recognition result provided from the image processing unit and image vibration correction processing for driving the positioning adjustment mechanism based on a vibration detection result of the vibration detection unit, and for limiting an adjustment amount of the positioning adjustment mechanism for the processing having no priority. Also, an image capturing method thereof and a program therefor are provided.