A projector includes a light-emitting element that outputs light of a first wavelength band which is in a first polarization state; a retardation plate that converts a portion of the light into a second polarization state; a polarization separation element that separates the light into a first flux of light in the first polarization state and a second flux of light in a second polarization state; a phosphor, which outputs a third flux of light of a second wavelength band; an optical modulator that modulates the light in accordance with a video signal; a light-emitting element control unit that controls brightness of the light-emitting element in accordance with brightness information; and a retardation plate control unit that controls a rotation angle of the retardation plate in accordance with the brightness information.