A product merchandising system includes a housing having a top surface, two side surfaces spaced apart from one another defining a width-direction of the housing, and a front surface and rear surface spaced apart from one another defining a depth-direction of the housing. The system includes a product support system configured to support rows of products along a width of the housing, each row disposed at a position along the depth of the housing, the first row being towards the front surface of the housing. A cooling system includes a cooling system including a cooling heat exchanger generating an airflow, a deflector configured to direct the airflow through the cooling heat exchanger and towards a bottom of the housing, and a nozzle below the deflector and configured to direct the airflow towards a bottom of the housing through an outlet aperture and between a first two rows of products.