A printing apparatus has a plurality of nozzles including preceding nozzles that discharge ink onto a printing medium before ink discharge of the other nozzles, and succeeding nozzles that discharge ink onto the printing medium after the ink discharge of the preceding nozzles, and if the amount of black ink discharged on the printing target region is larger than a predetermined amount, the printing apparatus discharges a smaller amount of chromatic ink than the amount of the discharged black ink onto the printing target region from the plurality of nozzles so that the amount of the chromatic ink discharged from the succeeding nozzles is larger than the amount of the chromatic ink discharged from the preceding nozzles.