Various embodiments utilize page scripting and parsing to identify the target destination of a hyperlink and provide a visual indication of the destination to the user without causing redirection to the target destination. In some embodiments, hyperlink color, highlighting, or icons are used to indicate the destination. Particular colors and/or icons selected to indicate the destination can, in some embodiments, be selected based on the domain hosting the target destination. In at least some embodiments, the destination of a link is determined by the page script run by a web browser on a user's device, while in other embodiments, information is transmitted to a web request handler on the server hosting the web site to determine the destination.