Invention Grant
- Patent Title: Customized site search deep links on a SERP
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Application No.: US14485181Application Date: 2014-09-12
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Publication No.: US10019522B2Publication Date: 2018-07-10
- Inventor: I-Ting Fang
- Applicant: MICROSOFT CORPORATION
- Applicant Address: US WA Redmond
- Assignee: Microsoft Technology Licensing LLC
- Current Assignee: Microsoft Technology Licensing LLC
- Current Assignee Address: US WA Redmond
- Agency: Shook, Hardy & Bacon L.L.P.
- Main IPC: G06F17/00
- IPC: G06F17/00 ; G06F17/30

Abstract:
Systems, methods, and computer-readable storage media are provided for presenting customized deeplinks on a search engine results page (SERP) to a user via a browser in response to a website name query where the user intends to submit a task-specific query. If selected, the customized deeplink navigates the browser to a webpage of the website that is relevant to the task-specific query. Customized deeplinks are generated by comparing a history associated with the user's browser and the website query database's data. The website query database contains data associated with popular search terms mined from a website server hosting the website. Popular search terms and associated data may be mined from the website's browser log by identifying a search uniform resource locator (URL) pattern from a search form of the website and filtering browser log entries of the browser log that match the identified search URL pattern.
Public/Granted literature
- US20160078141A1 CUSTOMIZED SITE SEARCH DEEP LINKS ON A SERP Public/Granted day:2016-03-17
Information query