Provided is an image display mirror that includes a half mirror and an image display apparatus, reduces an influence of a reflected image provided by the half mirror, and is excellent in visibility of an image displayed on the image display apparatus. The image display mirror for a vehicle includes: a circularly polarizing plate arranged attachably and removably; a half mirror; and an image display apparatus in the stated order from a viewer side. In one embodiment, attached and removed states of the circularly polarizing plate are switched when an image is displayed on the image display apparatus and when the image is not displayed thereon, and when the image is displayed, the circularly polarizing plate is arranged between the half mirror and a viewer.