A metallic ink composition for inkjet printing for a polyvinyl chloride substrate, can form printed matter having superior mirror gloss and favorable scratch resistance, and is able to prevent nozzle clogging during inkjet printing, and more specifically pertains to a metallic ink composition that is for inkjet printing for a polyvinyl chloride substrate and that is characterized by containing at least a polyester resin (a) having a weight average molecular weight of no greater than 12,000, a metallic pigment dispersion (b) resulting from dispersing a evaporated aluminum pigment only in an organic solvent, and an organic solvent (c) that has solubility with respect to the polyvinyl chloride substrate.