A vehicle lighting device includes a light guide lens, a light source and a reflector. The long light guide lens extends in a direction obliquely tilted with respect to a front-rear direction. The light source is disposed opposite an end of the light guide lens. The reflector is disposed behind the light guide lens. The light guide lens comprises a front face parallel to the longitudinal direction and a rear face with lens cuts aligned in the longitudinal direction. Each of the lens cuts comprises a rear first prism face that stands backward and a front second prism face parallel to the front face. Light that has exited backward from the light guide lens through the first prism face of a lens cut is reflected forward on the reflector toward the second prism face of a different lens cut.