A mapping API provides a digital map via a user interface of a computing device. When invoked by a software application, the mapping API is configured to receive an identifier of a user operating the software application, provide a first interactive digital map including a representation of a certain geographic area for display by the software application, where the first interactive digital map is personalizable via the software application, receive personalization content from the user via the software application, and cause a second digital map including a representation of the geographic area, when provided to the same user, to be modified in view of the personalization content, where the first digital map and the second digital map are created independently.