Systems, methods and tools for automatically configuring multiple display devices. The systems tools and methods automatically determine the user of the display device, a user's display device preferences, collect feedback, user context and information of the surrounding environment as the display devices are used by the user and continuously adjust the display device settings based on the user's interactions with the display device to better optimize the user's experience with the display device. User settings and preferences can be remotely accessible via a computer network such as the cloud. The remotely accessible customized display settings can be retrieved from locations around the world and applied automatically to display devices where the user may be present. The systems, methods and tools for automatically configuring multiple display devices are applicable to both instances where a single user is present or multiple users are sharing a display device together.