At least two key-value pairs are received as part of a uniform resource identifier. A Web page definition is retrieved by a processor based on at least one of the key-value pairs and includes multiple sections of a Web page, wherein at least one section is associated with a key of a second key-value pair of the at least two key-value pairs. The key of the second key-value pair is used to select a set of section objects that each have content that can be placed in the section associated with the key. If a section object is located that has been assigned the value of the second key-value pair, content defined for the located section object is placed in the section. A Web page comprising the content for the section is returned.