Disclosed is a system and method for tracking people in a retail store. The system uses the retail store's digital map, video cameras, unique identifiers, video analytics, geo location technology and a customer's mobile device. The unique identifiers may be labels on hats using, for example, invisible ink or magnetic ink. The digital map of the retail store is used to track people. The user of the tracking system is able to track their party throughout the store even if the other people in the party do not have a mobile device.