Invention Grant
- Patent Title: Collecting and targeting marketing data and information based upon iris identification
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Application No.: US14863960Application Date: 2015-09-24
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Publication No.: US10025982B2Publication Date: 2018-07-17
- Inventor: Steven N. Perna , Mark A. Clifton , Jongjin Kim , Bobby S. Varma , Stephen J. Piro , Barry E. Mapen , Kevin P. Richards , David Alan Ackerman , Ann-Marie Lanzillotto , David J. Wade , Timothy J. Davis , Michael P. Fleisch , Jitendra J. Bhangley , Glen J. Van Sant , John Timothy Green
- Applicant: Princeton Identity, Inc.
- Applicant Address: US NJ Hamilton
- Assignee: Princeton Identity, Inc.
- Current Assignee: Princeton Identity, Inc.
- Current Assignee Address: US NJ Hamilton
- Agency: McCarter & English, LLP
- Main IPC: G06F21/32
- IPC: G06F21/32 ; G06K9/00 ; G06K9/20 ; G06F3/01 ; G06F17/30 ; G07C9/00 ; G06Q30/02

Abstract:
An iris biometric recognition module includes technology for capturing images of an iris of an eye of a person, whether the person is moving or stationary. The iris biometric recognition technology can perform an iris matching procedure for, e.g., identity purposes by querying a database for data related to an identified person, comparing the data with a plurality of content, and, in response to a determination that the data matches at least one piece of the plurality of content, display the plurality of content specific to the person on a display device.
Public/Granted literature
- US20160012292A1 COLLECTING AND TARGETING MARKETING DATA AND INFORMATION BASED UPON IRIS IDENTIFICATION Public/Granted day:2016-01-14
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