- Patent Title: Systems and methods for configuring and presenting notices to viewers of electronic ad content regarding targeted advertising techniques used by Internet advertising entities
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Application No.: US15166678Application Date: 2016-05-27
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Publication No.: US10026098B2Publication Date: 2018-07-17
- Inventor: Scott B. Meyer , Felix Shnir , Simeon Simeonov , Edward Kozek , Colin O'Malley , Daniel Jaye
- Applicant: Evidon, Inc.
- Applicant Address: US NY New York
- Assignee: Evidon, Inc.
- Current Assignee: Evidon, Inc.
- Current Assignee Address: US NY New York
- Agency: Cooley LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; H04L29/08
Abstract:
A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.
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