• Patent Title: Methods and apparatus for facilitated off-site targeted internet advertising
  • Application No.: US14091285
    Application Date: 2013-11-26
  • Publication No.: US10026100B2
    Publication Date: 2018-07-17
  • Inventor: Roy Shkedi
  • Applicant: ALMONDNET, INC.
  • Applicant Address: US NY Long Island City
  • Assignee: ALMONDNET, INC.
  • Current Assignee: ALMONDNET, INC.
  • Current Assignee Address: US NY Long Island City
  • Agent Louis J Hoffman
  • Main IPC: G06Q30/02
  • IPC: G06Q30/02 G06Q30/06
Methods and apparatus for facilitated off-site targeted internet advertising
Abstract:
A super-saturation method for information-media relates to directing information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media entity substantially offering out of context information placement using a second media entity. A facilitator entity guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media entity presents an out of context information placement. For example, an Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This site offers advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates certified AAA viewers at Internet site “BBB” that normally charges $30 CPM. Contracts between AAA, BBB, and the facilitator divide a new revenue stream of $20 CPM among them.
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