Embodiments are provided to perform affinity analysis and management of network services. The embodiments use model-driven engineering to capture more generic affinity-based relationships, including between applications and endpoints and between customers and the network infrastructure. In an embodiment method, upon receiving at a network component a request for an application, affinity analysis is performed on the application. A network configuration is then determined according to results of the affinity analysis. The affinity analysis is performed and the network configuration is determined according to business rules defining application and customer priorities. The business rules are defined using a single information model and implemented using at least one data model. The network infrastructure is then configured according to the affinity analysis and the network configuration.