An image processing apparatus includes a first selection unit configured to select an adjustment color, a print control unit configured to cause a printer to print a chart including a patch corresponding to the adjustment color selected and patches corresponding to respective neighboring colors of the adjustment color, a second selection unit configured to select a target color from the colors corresponding to the respective patches on the chart, a generation unit configured to generate a color conversion table to the used for converting a color to be printed by the printer, by using the adjustment color selected and the target color selected, and a determination unit configured to determine an arrangement of the patches to be included in the chart to be printed by the printer, based on a color value of the adjustment color selected.