A method for identifying and presenting a plurality of recommended electronic books is provided. The method may include determining and storing reading behaviors associated with electronic books. The method may further include receiving an electronic book search request. Additionally, the method may include identifying recommended electronic books based on the electronic book search request. The method may also include identifying topics associated with the plurality of recommended electronic books. The method may further include scoring the identified topics based on the reading behaviors. The method may also include determining recommendation levels for the identified recommended electronic books based on the scored topics, the reading behaviors, and the electronic book search request. The method may further include presenting detailed comparisons of the identified recommended electronic books and the scored topics based on the determined recommendation levels, the scored plurality of topics, the reading behaviors, and the electronic book search request.