An image generating apparatus includes an acquiring unit configured to acquire a captured image of a road, a region extraction unit configured to extract an image of a trapezoidal region is enclosed by two vanishing lines which are converged to a vanishing point in a depth direction of the captured image and two parallel lines which respectively intersect with the two vanishing lines from the captured image, a transformation unit configured to transform the image of the trapezoidal region into an image of a rectangular region using a geometric transformation model which transforms the trapezoidal region extracted by the region extraction unit into the rectangular region, and a generation unit configured to generate an image for enlarging and displaying a moving body or a structure on the road present at a distant view part of the captured image based on the transformed image having the rectangular region.