The present invention provides a liquid crystal display device having a high transmittance and excellent visibility in a bright place. The liquid crystal display device of the present invention includes, in the given order, a backlight, a first circular polarizer, a liquid crystal panel, and a second circular polarizer. The first circular polarizer is a reflective circular polarizer including a reflective linear polarizer and a λ/4 plate disposed adjacent to the reflective linear polarizer. The liquid crystal display device satisfies (1) the liquid crystal panel is provided with color filters of two or more colors and has an aperture ratio lower than 43%, or (2) the liquid crystal panel is provided with no color filter and has an aperture ratio of 39% or lower.