A method for referring to specific content on a web page includes addressing the web page by way of a URL. At least one extra part of the URL contains information on the specific content to be referred to on the web page. When the one extra part of the URL is disregarded, the web page is addressed by way of the URL in that the specific content to be referred to on the web page is disregarded. When the one extra part of the URL is acted upon, the specific content identified by the extra part is highlighted to a user via a browser's generation of the web page based on the extra part of the URL.