The disclosed embodiments provide a system for processing data. During operation, the system obtains one or more metrics associated with user interaction with a set of content items in a member segment of a social network. Next, the system ranks the set of content items by the one or more metrics. The system then generates a content pool for the member segment based on the ranking of the content items. Finally, the system creates a content feed from the content pool for presentation to a user in the member segment.