Provided are a liveness authentication method and apparatus. The method comprises: filtering out light of a first predetermined waveband from incident light incident to a first area; detecting an intensity of the filtered light as a first light intensity; and determining that a liveness authentication is failed in the case that the first light intensity satisfies a predetermined condition. The liveness authentication is performed through determining whether the incident light is cold light. In the case that the incident light is light emitted from a liquid crystal display screen, it is determined that the incident light is the cold light, and it is determined that the liveness authentication is failed.