A system and method for facilitating a transaction, e.g., shopping experience, between a merchant and a cardholder. The system comprises an electronic storage device having a database of cardholder profile information and location information stored therein; an access path for allowing access to the cardholder profile information and location information; and a processor for assembling the cardholder profile information and location information in the database, and for providing the assembled cardholder profile information and location information to a merchant and a cardholder that have been granted access to the database. The assembled cardholder profile information and location information are provided to the merchant and the cardholder so as to effect targeted interaction between the merchant and cardholder based at least in part on the assembled cardholder profile information and location information. A method for monitoring efficiency of a transaction between a merchant and a cardholder, and for determining customer shopping trends at a merchant facility.