A method and system for processing a payment authorization request associated with a payment card is provided. The method comprises determining a cardholder's context based on transmissions received from a user device associated with a cardholder using the payment card; determining a transaction context based on analysis of the payment authorization request; determining at least one transaction authorization preference associated with the payment card; performing a transaction authorization process to generate a transaction authorization response based on the at least one transaction authorization preference wherein information in the transaction context is used as a hint to selectively guide application of the transaction authorization preference.