Embodiments of the present application relate to a method for publishing merchandise information, a device for pushing information, and a computer program product for publishing merchandise information. A method for publishing merchandise information is provided. The method includes receiving a merchandise information publishing request from a user terminal, the merchandise information publishing request including page information of the merchandise information, determining an image and a first link for a merchandise corresponding to the page information based on the page information, relating the image and the first link for the merchandise, relating a second link of the merchandise to the first link of the merchandise, and publishing the determined image and the first link for the merchandise.