Various embodiments provide tone mapping of images and video from one dynamic range to an available dynamic range of a display device while preserving or enhancing image details. According to one embodiment, an enhanced tone mapping module is configured to decrease a luminance of an image or video from a high dynamic range to a standard dynamic range. Conversely, according to one embodiment, an enhanced inverse tone mapper to increase a luminance of an image or video from a standard dynamic range to a high dynamic range.