Disclosed are a telephone-number-based information loading method and device, wherein the method comprises steps of: detecting a telephone number in current display contents on a terminal side; determining whether the telephone number carries a feature identifier; and if yes, then generating a dial option control that is based on the telephone number in the current display contents, and/or invoking entry information of a webpage type service previously associated with the telephone number. According to the present invention, it is possible to conserve bandwidth resources, while preventing the occurrence of a situation in which a user mistakenly enters a dangerous website because of a search error, resulting in a security threat or other losses.