A 3D scene presenting method and apparatus are provided. The 3D scene presenting method for application in a 3D scene presenting apparatus includes: loading 3D scene information, where multiple pieces of 3D image information are stored in the 3D scene information, and each piece of 3D image information carries corresponding shooting position information; determining observation position information of a current observer in real time when the observer is detected in a viewable angle range of the 3D scene presenting apparatus, where the observation position information is position information of the current observer relative to the 3D scene presenting apparatus; determining a piece of 3D image information to be presented based on the observation position information and the 3D scene information; and presenting 3D content corresponding to the piece of 3D image information to be presented.