In at least one example embodiment, a content reproducing apparatus includes a display, a memory configured to store at least one program and a processor. The processor is configured to reproduce first moving image content of a plurality of moving image content selected by a user, on a first region of a screen of the display, according to a user input, display a plurality of thumbnail images corresponding to the plurality of moving image content, on a second region of the screen, buffer a second moving image content corresponding to one of the plurality of thumbnail images, the first moving image content being continuously reproduced while the second moving image content is being buffered, and reproduce the second moving image content instead of the first moving image content when the buffering of the second moving image content is completed.