A method for generating a rating of entertainment content is provided. The method includes receiving data from a monitoring device associated with a spectator, the monitoring device communicatively coupled to the computing system, wherein the data obtained by the monitoring device includes a physical expression of the spectator viewing the entertainment content, analyzing the physical expression of the spectator to obtain (i) an eyesight direction of the spectator, and (ii) a facial expression of the spectator, during a scene of the entertainment content, determining an emotional reaction of the spectator to the scene of the entertainment content based on the analyzing of the physical expression of the spectator, calculating an emotional ranking of the scene of the entertainment content based on the emotional reaction of the spectator to the scene, and providing the overall ranking of the entertainment content in view of an aggregate of emotional reactions of the spectator.