In one embodiment, an apparatus is configured to facilitate sharing a particular content item (such as, for example, a particular digital photograph, a video, a presentation, and so forth) with the participants of a scheduled calendar event (such as a face-to-face meeting, a distance meeting, an appointment, and so forth). By one approach the user is presented with an opportunity to assert a non-specific share command that triggers the aforementioned display of one or more recommended sharing actions.