A wireless power feeding apparatus (100) is configured to perform wireless communication with a power reception side apparatus (200) and to perform wireless power transmission to the power reception side apparatus. The wireless power feeding apparatus is provided with: a communicating device (120) configured to switch between a first communication method that allows one-to-many communication and a second communication method that has less communication delay than the first communication method, thereby performing the wireless communication; and a communication controlling device (110) configured to control the communicating device to switch from the first communication method to the second communication method and to perform the wireless communication in the second communication method, on condition that the wireless power feeding apparatus becomes in a state in which the power transmission can be performed, when the communicating device performs the wireless communication in the first communication method.