Systems and methods are described herein for determining a level of user engagement based on user interactions. A media guidance application is configured to retrieve a first record of a first plurality of user inputs, including input type, received during a first advertisement slot. A second advertisement slot, that overlaps the first advertisement slot, is selected and second record of a second plurality of user inputs received during the second advertisement slot, including input type, is retrieved. A level of user engagement for the first advertisement slot is determined based on the comparison between the first record and the second record.