An information processing apparatus includes: an record information obtaining mechanism which obtains record information representing a provision destination of one predetermined electronic information property by a terminal device relating to a provider of the electronic information property; a comparing mechanism which compares record in provision of the electronic information property of a plurality of terminal devices by comparing the obtained record information based on a predetermined reference; and a provision scheme specifying mechanism which specifies a scheme, based on which the different electronic information property is provided to the terminal device, based on a comparison result.