A label issuing apparatus of an embodiment includes a print unit that prints commodity information on a linerless label, a feeding unit that feeds the linerless label, a cutting unit that detaches the linerless label as a label piece, and a temporary adhesion unit that holds the label piece, and superimposes an upstream end portion in a feeding direction of the held label piece on a downstream end portion in a feeding direction of a subsequent label, the subsequent label being the linerless label next fed by the feeding unit.