A contact-and-separation system includes a first roller, a second roller, and a contact-and-separation device. The first roller contacts a belt. The second roller is opposed to the first roller. The contact-and-separation device contacts or separates the belt to or from the second roller via a sheet conveyed. The contact-and-separation device includes an eccentric cam, a motor, and a circuitry. The eccentric cam is mounted on an end of a rotation shaft of the first roller. The motor rotates the eccentric cam. The circuitry controls the motor to rotate the eccentric cam to contact or separate the belt to or from the second roller via the sheet conveyed. The circuitry controls the motor to decelerate a rotation speed of the motor on contact or separation of the belt to or from the second roller between the first roller and the second roller.