The present disclosure describes methods, systems, and computer program products for providing contextual ecommerce shopping cart adjustments. An indication of an expressed intent to perform an action not available in a first application is received. One or more applications capable of fulfilling the action are requested from a Service, the request to the Service including available contextual data. A policy and a list of applications that can fulfill the action are received. A second application is selected to perform the action based on the policy. A response is received from a transmitted query to an operating system to determine if the second application is installed, wherein the response indicates whether the second application is installed. The second application is installed if the second application is not installed. A deep link is executed into the second application so that the second application can automatically perform the action.