Techniques for facilitating discovery and usage of digital content and services include accessing a stored rights profile of a user and determining access privileges of the user to content items or services provided by various sources. Based on the access privileges of the user, multiple access options are determined to a content item or to a service available to the user. The multiple access options include access options for accessing the content item or the service from different sources. The access options are presented to a user and a selection of an access option is received from the user. Stored business rules for the source are accessed, which identify a consumption mode specified by the source for enabling users to consume content items or services provided by the source. The user is enabled to perceive the content item or receive the service in accordance with the consumption mode.