An architecture framework to realize Push-to-X services using cloud-based storage services. Push-to-X messages are transmitted between mobile units by messaging servers. The Push-to-X message may include a short text message contained wholly within the Push-to-X message, or the Push-to-X message may include one or more attachments that comprise multimedia contents, files, or location information, which are stored on storage servers, wherein the Push-to-X message identifies a location for retrieving the attachments from the storage servers. The Push-to-X messages may be sent to a single mobile unit identified by a Mobile Directory Number (MDN) or a group of mobile units identified by a list of MDNs or a Uniform Resource Identifier (URI).