Methods and apparatus for optimizing bandwidth utilization in a cable network. In one embodiment, the method comprises predicting which content will be requested by a set of users based upon the exhibited viewing habits of those users (and/or others). A server process gathers viewership data comprising a listing of programs requested by users at various times of the day. The server process aggregates the viewership data, identifies patterns within the aggregated data, and extrapolates a schedule of programs likely to be requested. In certain embodiments, the server process additionally gathers the capabilities of each cable device in an associated subnetwork. Based upon these capabilities, and based upon the total bandwidth predicted to remain available in the network over a target broadcast period, the server process may also select an optimal compression scheme and video quality level before broadcasting a certain program.