With the addition of directional information in the environment, a variety of service(s) can be provided on top of user identification or interaction with specific object(s) of interest by pointing at the objects. Sometimes either the device user and/or the publishers of content cannot complete a content exchange associated with a point of interest (POI) fast enough for the content to remain relevant. Thus, POIs and content for POIs can be predicted for users based on a variety of factors, such as an analysis of their present path and directional changes, rates of changes, or other factors, such that there is no noticeable, or minimal, latency between information being available with respect to such POIs and a request made via the user's device for such POI information.