A system includes a processor configured to determine that a vehicle is in a parked state. The processor is also configured to detect a user device wireless signal, at one or more vehicle antennas. The processor is further configured to determine a primary return vector antenna based on the detected wireless signal and periodically broadcast a vehicle wireless signal from the one or more antennas, wherein if there is more than one antenna, the processor is configured to broadcast the signal more frequently from the primary return vector antenna. A mobile device can act responsively to the received signals, providing an indicator assisting in directional vehicle location.