An approach is provided for establishing, authenticating, and accessing a content channel. A channel platform receives an input/request for specifying at least one object to associate with at least one content channel. Further, the channel platform and/or a user/device causes, at least in part, a designation of the at least one object, one or more representations of the at least one object, or a combination thereof as at least one key for accessing the at least one content channel, wherein an authentication of the at least one key as presented by at least one device causes, at least in part, a granting of an access to the at least one content channel to the at least one device.