An image forming apparatus includes a table generating unit. The table generating unit determines whether a target-value Voronoi region and a measured-value Voronoi region are identical or not. The table generating unit sets an output color value associated with a print position where the target-value Voronoi region and the measured-value Voronoi region are identical in the second color conversion table as the output color value associated with a specific input color value in the first color conversion table. The table generating unit sets the output color value associated with the print position where the target-value Voronoi region and the measured-value Voronoi region are different in the second color conversion table as a color value that is a color value in the hue plane and is different from the output color value associated with the specific input color value in the first color conversion table.