Disclosed herein is a content transmission apparatus, including: a retaining section adapted to retain a multi viewpoint video content formed from a plurality of viewpoint videos imaged simultaneously by a plurality of different video cameras; a production section adapted to produce a VRT including acquisition destination information of the viewpoint videos which configure the multi viewpoint video content, VRT standing for View Relation Table; a supplying section adapted to supply the produced VRT to a content reproduction apparatus; a broadcasting section adapted to broadcast one or plural ones of the viewpoint videos which configure the retained multi viewpoint video content; and a delivery section adapted to deliver one or plural ones of the viewpoint videos which configure the retained multi viewpoint video content through a network.