A process for producing a brush strip 1, comprises the steps of arranging a plurality of aligned monofilament fibers 2 transversely in a sinusoidal configuration to form a body portion 3 with fibers arranged in parallel and two looped ends 4a, 4b; applying at least one row of stitching 5 across the body portion towards one end, wherein the stitching is such as loop around groups of fibers to divide the body portion 3 into separate bundles; overmolding the stitched end of the bundles with a thermoplastic polymeric material 6; and trimming the non-overmolded end of the body portion 2 to create tufts of bristles 7.