An ultrasonic diagnostic apparatus according to an embodiment include a transmitter/receiver, a signal processor, and an image generator. The transmitter/receiver causes an ultrasonic probe to transmit on each scanning line at least three ultrasonic pulses, the three ultrasonic pulses being: a first ultrasonic pulse including at least one frequency component and being transmitted with a first phase; a second ultrasonic pulse including the frequency component and being transmitted with a second phase different from the first phase by 180 degrees; and a third ultrasonic pulse including the frequency component and being transmitted with a third phase different from the first phase and the second phase by 90 degrees and generates a plurality of reception signals corresponding to the respective ultrasonic pulses. The signal processor combines the plurality of the reception signals and generates a composite signal. The image generator generates ultrasonic image data.