A sheet feeding apparatus includes: a transfer medium loading tray that is movable vertically; a hardware processor configured to control vertical movement of the transfer medium loading tray; an overload detector configured to detect transfer media of a maximum loading amount prescribed for each type of the transfer media; and an intermediate tray position detector configured to detect the transfer medium loading tray being at an intermediate tray position prescribed for each type of the transfer media, wherein the hardware processor is configured to control the vertical movement of the transfer medium loading tray in accordance with a type of the transfer media and on a basis of a vertical position of the transfer medium loading tray, results of detection by the overload detector, and results of detection by the intermediate tray position detector.